Autoleague Championship 2025
Client | Autoleague
Location | The Kingsman, Perth
The Autoleague Championship returned with a completely reimagined identity, transformed into a Super Bowl inspired celebration on the Swan River at The Kingsman. Our team at Known Associates Events delivered end-to-end design, management and production of this outdoor corporate awards night, bringing high energy, bold theming and immersive storytelling to Autoleague’s most anticipated annual events.
Over a twelve month planning period, KAE developed a creative framework that carried the Super Bowl concept through every stage of the experience. This included research and interviews with athletes, curated locker room inspired apparel, custom props, branded fields of real and faux turf, bespoke helmets and a communications strategy that invited dealerships across Australia to produce their own Super Bowl style advertisements in the lead up.
On the night, 350 guests arrived on a riverside red carpet to freestyle hype-up intros, custom raps and stadium style lighting. The awards ceremony launched with an Autoleague touchdown video produced by Known Associates, setting the tone for an evening that celebrated more than fifty award recipients. Interactive experiences included a player card photo booth, temporary flash tattoos with the night’s final spectacle bursting into a large scale fireworks display over the Swan River, visible all across Perth City.
Every detail came together to deliver an unforgettable corporate awards experience. The atmosphere, theming and special effects created a true Super Bowl moment for Autoleague’s top performers.
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Ongoing Strategy
Event Design and Guest Experience
Budget Management
Supplier Management
Graphic Design
Speaker Management
Event Literature
Audio Visual
Run Sheets
Floor Plans and CADs
Venue Sourcing
MC Script Writing
DEI Lens
Supplier Invoice Management
Marketing
Risk Management
Onsite Key Contact
Venue Liaison
Onsite Staff Management
Production and Stage Management
Show Calling
Guest Registration and Management
Manage VIPs and Sponsors
Twelve month communications strategy
Dealership engagement campaign
Full end to end event design and management
Entertainment sourcing and management
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Custom touchdown opening video
Red carpet arrivals and audio hype content
Stadium style lighting and AV integration
Player card photo booth
Flash tattoo activation
Custom themed decor and signage
Locker room styling and apparel
Faux turf photo wall and prop creation
Fireworks spectacular over the Swan River
